18.4.3. gy. A1C2 (példák)

marketing noun /ˈmɑː.kɪ.tɪŋ/ [U] marketing, piacszervezés

a career in marketing/sales and marketing

monopoly noun /məˈnɒp.əl.i/ monopólium, kizárólagos jog [C or U]

They have a monopoly on the postal service.

promotion noun /prəˈməʊ.ʃən/ 1 reklám, reklámozás [C or U]

a sales promotion

They're giving away free T-shirts as a special promotion.

Obviously as sales manager he'll be very involved in the promotion and marketing of the product.

publicity noun /pʌbˈlɪs.ə.ti/ [U] hírverés; közfigyelem

bad/good publicity

We've planned an exciting publicity campaign with our advertisers.

competitive adjective /kəmˈpet.ə.tɪv/ 3 versenyképes (ár, szolgáltatás)

They offer good quality goods at competitive prices.

Phrasal verbs:

bring out ↔ sth /brɪŋ/ kihoz (piacra dob)

They've just brought out a new, smaller phone.

take over /teɪk/ átvesz, elfoglal (vezető szerepet vmiben)

Italy has taken over from Spain as Europe's favourite holiday destination.

Phrases and idioms:

a gap in the market piaci rés (üzleti lehetőség)

There's a gap in the market for a good fish shop.

place an advertisement/order, etc. felad egy hirdetést/megrendelést/stb. (megbízást ad vmire)

She placed an advert for a babysitter in the local paper.

target audience/market, etc. célközönség/célpiac/stb.; cél-

Children aren't really our target market.