4. Kereskedelem A1C2 (83) – altémák

1. Piac, marketing (30) 2. Kereskedés, üzletkötés (33) 3. Raktározás, szállítás (20)

advertise verb /ˈæd.və.taɪz/ 1 reklámoz, hirdet (eladásra) [I or T]

Companies are not allowed to advertise cigarettes on television any more.

advertise verb /ˈæd.və.taɪz/ 2 hirdet (hirdetés útján keres) [I]

The university is advertising for catering staff.

compete verb /kəmˈpiːt/ [I] 2 verseng, konkurál

It's difficult for a small supermarket to compete against/with the big supermarkets.

Both girls compete for their father's attention.

introduce verb /ˌɪn.trəˈdjuːs/ [T] 2 bevezet, behoz (vmi újat, újdonságot) (terméket, gondolatot, stb.)

The smaller 10 pence coin was introduced in 1992.

We have introduced a new training schedule for employees.

launch verb /lɔːntʃ/ [T] 2 piacra dob, elindít (új terméket, szolgáltatást, stb.)

The book was launched last February.

The airline will launch its new transatlantic service next month.

promote verb /prəˈməʊt/ [T] 2 reklámoz vmit

The band is promoting their new album.

rival verb /ˈraɪ.vəl/ [T] (-ll-) vetekedik (felveszi a versenyt vkivel/vmivel, van olyan jó)

Australian wine can now rival the best from France.

ad noun /æd/ [C] also: advert hirdetés

I saw an ad for a part-time job that you might like.

advert noun /ˈæd.vɜːt/ [C] also: ad reklám, hirdetés

an advert for the local radio station

advertisement noun /ədˈvɜː.tɪs.mənt/ [C] reklám, hirdetés also informal: ad, also: advert

a television/newspaper advertisement

an advertisement for a new car

She scanned the job advertisements in the paper.

advertising noun /ˈæd.və.taɪ.zɪŋ/ [U] hirdetés, reklám (ipar/szakma)

Fiona works in advertising.

the advertising industry

commercial noun /kəˈmɜː.ʃəl/ [C] reklám, hirdetés (Tv-ben, rádióban, stb.)

I tend to switch off during the commercials.

commodity noun /kəˈmɒd.ə.ti/ [C] árucikk

The country's most valuable commodities include tin and diamonds.

competition noun /ˌkɒm.pəˈtɪʃ.ən/ 2 versengés, konkurencia [U]

Competition for jobs is intense.

There's a lot of competition between computer companies.

The two companies are in competition with each other.

consumer noun /kənˈsjuː.mər/ [C] fogyasztó (ember)

The new telephone rates will affect all consumers including businesses.

consumer rights/advice

fair noun /feər/ [C] 2 vásár (pl. ipari-)

a trade fair

introduction noun /ˌɪn.trəˈdʌk.ʃən/ 3 bevezetés (újdonságé) [U]

the introduction of a range of new products

The introduction of new working practices has dramatically improved productivity.

logo noun /ˈləʊ.gəʊ/ [C] logó (pl. cégjelzés); márkajel

a corporate logo

market noun /ˈmɑː.kɪt/ [C] 2 piac, kereslet (vevők)

Is there a market for second-hand jewellery?

Spain is our largest market.

They've increased their share of the market by 10% over the past year.

market noun /ˈmɑː.kɪt/ [C] 3 piac (üzlet, üzletág)

the insurance/personal computer market

marketing noun /ˈmɑː.kɪ.tɪŋ/ [U] marketing, piacszervezés

a career in marketing/sales and marketing

monopoly noun /məˈnɒp.əl.i/ monopólium, kizárólagos jog [C or U]

They have a monopoly on the postal service.

promotion noun /prəˈməʊ.ʃən/ 1 reklám, reklámozás [C or U]

a sales promotion

They're giving away free T-shirts as a special promotion.

Obviously as sales manager he'll be very involved in the promotion and marketing of the product.

publicity noun /pʌbˈlɪs.ə.ti/ [U] hírverés; közfigyelem

bad/good publicity

We've planned an exciting publicity campaign with our advertisers.

competitive adjective /kəmˈpet.ə.tɪv/ 3 versenyképes (ár, szolgáltatás)

They offer good quality goods at competitive prices.

Phrasal verbs:

bring out ↔ sth /brɪŋ/ kihoz (piacra dob)

They've just brought out a new, smaller phone.

take over /teɪk/ átvesz, elfoglal (vezető szerepet vmiben)

Italy has taken over from Spain as Europe's favourite holiday destination.

Phrases and idioms:

a gap in the market piaci rés (üzleti lehetőség)

There's a gap in the market for a good fish shop.

place an advertisement/order, etc. felad egy hirdetést/megrendelést/stb. (megbízást ad vmire)

She placed an advert for a babysitter in the local paper.

target audience/market, etc. célközönség/célpiac/stb.; cél-

Children aren't really our target market.

8. lecke (A1) – 20. lecke (A2) – 45. lecke (B1) – 74. lecke (B2) – 95. lecke (C1) – 115. lecke (C2)