4. Kereskedelem B2 (32) – altémák

Kereskedelem* (32)

compete verb /kəmˈpiːt/ [I] 2 verseng, konkurál

It's difficult for a small supermarket to compete against/with the big supermarkets.

Both girls compete for their father's attention.

export verb /ɪkˈspɔːt/ [I or T] exportál (árut)

French cheeses are exported to many different countries.

Our clothes sell so well in this country that we have no need to export.

import verb /ɪmˈpɔːt/ [T] importál (árut)

We import a large number of cars from Japan.

introduce verb /ˌɪn.trəˈdjuːs/ [T] 2 bevezet, behoz (vmi újat, újdonságot) (terméket, gondolatot, stb.)

The smaller 10 pence coin was introduced in 1992.

We have introduced a new training schedule for employees.

launch verb /lɔːntʃ/ [T] 2 piacra dob, elindít (új terméket, szolgáltatást, stb.)

The book was launched last February.

The airline will launch its new transatlantic service next month.

load verb /ləʊd/ [I or T] 1 megrak, telerak, berak, berakodik; tölt, megtölt

How long will it take to load this sand onto the lorry?

Let's load up the car and then we can go.

to load the dishwasher/washing machine

promote verb /prəˈməʊt/ [T] 2 reklámoz vmit

The band is promoting their new album.

trade verb /treɪd/ [I or T] kereskedik

For centuries, Native Americans traded with European settlers.

The company has been trading in oil for many years.

The two countries have become close trading partners.

Our books are traded right across Asia.

transport verb /trænˈspɔːt/ [T] szállít, elszállít, átszállít, fuvaroz

The goods are packed in boxes and transported overseas.

Such heavy items are expensive to transport by plane.

The pipeline was constructed to transport oil to ports on the coast.

advertising noun /ˈæd.və.taɪ.zɪŋ/ [U] hirdetés, reklám (ipar/szakma)

Fiona works in advertising.

the advertising industry

agent noun /ˈeɪ.dʒənt/ [C] 1 ügynök (üzleti)

Please contact our agent in Spain for further information.

client noun /ˈklaɪ.ənt/ [C] ügyfél; kliens (felhasználó)

We're losing a lot of our clients.

commerce noun /ˈkɒm.ɜːs/ [U] kereskedelem

the world of commerce and industry

commercial noun /kəˈmɜː.ʃəl/ [C] reklám, hirdetés (Tv-ben, rádióban, stb.)

I tend to switch off during the commercials.

competition noun /ˌkɒm.pəˈtɪʃ.ən/ 2 versengés, konkurencia [U]

Competition for jobs is intense.

There's a lot of competition between computer companies.

The two companies are in competition with each other.

consumer noun /kənˈsjuː.mər/ [C] fogyasztó (ember)

The new telephone rates will affect all consumers including businesses.

consumer rights/advice

deal noun /dɪəl/ üzlet, megegyezés, megállapodás [C]

a business deal

I'll make/do a deal with you - you wash the car and I'll let you use it tonight.

dealer noun /ˈdiː.lər/ [C] kereskedő

a second-hand car dealer

an antiques dealer

drug dealers

export noun /ˈek.spɔːt/ [C or U] export; exportcikk

Coffee is one of Brazil's main exports.

India grows tea for export.

We are planning to develop our export market.

introduction noun /ˌɪn.trəˈdʌk.ʃən/ 3 bevezetés (újdonságé) [U]

the introduction of a range of new products

The introduction of new working practices has dramatically improved productivity.

load noun /ləʊd/ [C] rakomány, teher

One truck involved in the accident was carrying a heavy load of coal.

The maximum load for this lift is eight persons.

marketing noun /ˈmɑː.kɪ.tɪŋ/ [U] marketing, piacszervezés

a career in marketing/sales and marketing

promotion noun /prəˈməʊ.ʃən/ 1 reklám, reklámozás [C or U]

a sales promotion

They're giving away free T-shirts as a special promotion.

Obviously as sales manager he'll be very involved in the promotion and marketing of the product.

publicity noun /pʌbˈlɪs.ə.ti/ [U] hírverés; közfigyelem

bad/good publicity

We've planned an exciting publicity campaign with our advertisers.

supplier noun /səˈplaɪ.ər/ [C] szállító, beszállító

They used to be a leading supplier of military equipment.

supply noun /səˈplaɪ/ [C or U] készlet; ellátmány vmiből

a supply of water

Our food supplies were running out.

We cannot guarantee adequate supplies of raw materials.

terms noun /tɜːmz/ [plural] feltételek (pl. szerződésben, megállapodásban)

your terms of employment

Under the terms of their contract, employees must give 3 months' notice if they leave.

transfer noun /ˈtræns.fɜːr/ [C or U] átszállítás; átutalás; átigazolás; áthelyezés, átvitel

the transfer of information

Black's transfer to an Italian football club came as a shock to Coventry supporters.

transport noun /ˈtræn.spɔːt/ [U] 2 szállítás, fuvarozás

the transport of live animals

The company will arrange transport from the airport.

commercial adjective /kəˈmɜː.ʃəl/ 1 kereskedelmi (adás-vétellel kapcsolatos)

a commercial organization/success

The commercial future of the company looks very promising.

competitive adjective /kəmˈpet.ə.tɪv/ 3 versenyképes (ár, szolgáltatás)

They offer good quality goods at competitive prices.

Phrasal verbs:

bring out ↔ sth /brɪŋ/ kihoz (piacra dob)

They've just brought out a new, smaller phone.

8. lecke (A1) – 20. lecke (A2) – 45. lecke (B1) – 74. lecke (B2) – 95. lecke (C1) – 115. lecke (C2)